WHY IS CORPORATE ENTREPRENEURSHIP IMPORTANT?
Organisations are increasingly seeking ways to gain and retain a competitive advantage in their respective fields. According to French Economist Jean Baptiste Say, entrepreneurs create value and stimulate economic progress by finding new and better ways of doing things.
Entrepreneurship research indicates that entrepreneurial people tend to leave large organisations because they do not feel valued by their employer.
Therefore, a key challenge for organisations today is to identify, nurture and retain entrepreneurial talent.
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